Brand Assets


HORIZONTAL

Our standard logo, for use in a horizontal space on a light/white background.

VERTICAL

For use in a square/vertical space on a light/white background.

HORIZONTAL WHITE

For use in a horizontal space on a dark background.

VERTICAL WHITE

For use in a square/vertical space on a dark background.


GLOBE/ROAD

Just the globe/road icon (without text). This version should only be used in settings where our name has already been previously established. For use on a light/white background.

GLOBE/ROAD WHITE

Just the globe/road icon (without text). This version should only be used in settings where our name has already been previously established. For use on a dark background.


USING OUR COLORS

Our color palette is a strong part of our brand identity. Blue and Green (values below) serve as our primary colors, with yellow and white serving as accent colors.

BLUE

Pantone: 541C
CMYK: 100/77/27/11
RGB: 13/73/123
Hex: #0c497a

GREEN

Pantone: 361C
CMYK: 75/6/100/0
RGB: 66/172/73
Hex:#3fab49

Yellow

Pantone: Yellow C
CMYK: 0/0/100/0
RGB: 0/255/242
Hex:#fff100

WHITE

Pantone: 
CMYK:
RGB: 
Hex:


USING OUR FONTS

With our new logo comes established font styles for promotional content. These styles help maintain a consistent visual identity across all Emmaus Worldwide materials.


TITLING FONT - LEAGUE GOTHIC

League Gothic is a classic bold titling font, which can be used as the title of a poster, the headline of an article, etc. To be used with all capital (uppercase) letters.

HEADER FONT - MONTSERRAT

Montserrat is a striking font family inspired by the old posters and signs of the traditional city of Buenos Aires. To be used with all capital (uppercase) letters. The header font (Montserrat) should be used more frequently than the Titling Font (League Gothic), which should be saved for specific titles to which you want to draw attention.


PARAGRAPH FONT - ROBOTO

A friendly font with open curves, Roboto serves as our paragraph font, to be used in general writing, website copy, etc.